- Creating a MindMap
- Fundamentals of StorySelling
- Building Proposals vs. Quotes
- Delivering Joint Business Reviews
- Empowering Sticky Customers
- ...and much more!
BlueStar Academy - Story Selling: Gaining Customer Confidence & Trust with Every Interaction
Join us at BlueStar Academy
Salespeople are far from obsolete, but sales methods built around specs, race-to-the-bottom pricing, and aggressive tactics are. The modern internet & AI-enabled customer is looking for strategic partners they can trust to be problem solvers, not to chase a commission. In this special edition of BlueStar Academy, guest lecturer and channel veteran Stephen Bergeron will share the principles of “Story Selling,” an inside-out approach to solution sales that encourages meeting prospects where they are and creating truly collaborative proposals, trusted partnerships, and sticky customers.
Date:
July 21-22, 2026
Location:
BlueStar US Headquarters
3345 Point Pleasant Road
Hebron, KY 41048
Register to attend
Elevate Your Skills. Empower Your Sales.
What is bluestar academy?
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BlueStar Academy is a one and a half day, tech-focused event held at the BlueStar US Headquarters, designed to teach you how to communicate effectively with customers and identify sales opportunities.
Graduates of the training receive a certificate of completion, access to BlueStar’s new on-demand training portal for continuing education, and more!
COUNTDOWN TO BLUESTAR ACADEMY
what we have planned
Learn How to "Story Sell"
Expand or improve your sales approach by learning how to align your company, expertise, and services with your customer. We'll explore:
Technology in Action: Warehouse Tour
Get a behind-the-scenes look at our operations during a guided warehouse tour—see cutting-edge technology in action and discover how products move from shelf to shipment.
Solutions Center Experience
Get hands-on with the leading technologies at our new solutions demo center, with a guided walk-through by members of BlueStar's Business Development team.
ACADEMY SPONSORS
Event agenda
Day 1
Breakfast with BlueStar
8:45 am - 9:00 am
MindMapping & StorySelling
9:00 am - 2:00 pm
Lunch
12:00 pm - 1:00 pm
Technology in Action: Warehouse Tour
2:00 pm - 3:00 pm
Solutions Center Experience
3:15 pm - 4:15 pm
Networking Happy Hour & Dinner
6:00 pm - 9:00 pm
Day 2
Breakfast with BlueStar
8:45 am - 9:00 am
Collaborative Customer Relationships
9:00 am - 11:00 am
BlueStar Value Adds
11:00 am - 12:00 pm
Departure
12:00 pm
Register Your Spot Now
Upgrade your knowledge. Unleash your potential.
Hotel and transportation
All attendees are responsible for booking their own travel and hotel accommodations.
Nearest Airport:
Cincinnati-Northern Kentucky Airport (CVG)
Preferred Hotel:
Marriott Cincinnati Airport
2395 Progress Dr
Hebron, KY 41048
$162/Night
We'll provide a link to book at our negotiated rate when you register.
Airport shuttle runs from 4 AM to 1 AM for arrivals and departures.
BlueStar will provide transportation to and from HQ for attendees staying at the Marriott.
BlueStar is a global hardware and software distributor based in Greater Cincinnati.
We sell exclusively to value-added resellers, managed service providers, and software companies.
We offer lines of credit, custom configuration services, and marketing programs to help our customers find new accounts and deliver complete, creative solutions.
